Retail trade remains main focus for Walla Walla grower-shippers

06/06/2012 03:28:00 PM
Jim Offner

The weight of the Walla Walla name is perhaps the most effective marketing tool growers and shippers have available in the retail business, said Matt Curry, president of Brooks, Ore.-based Curry & Co.

“The consumer has so many choices in the produce department, if you don’t have some way of attracting their attention they may bypass the sweet onions and grab a storage onion,” he said.

Retailers can play a key role in building sales by helping Walla Walla sweet onions stand out in their produce departments, Curry said.

“In your displays, set your sweet onion section apart from storage onions, provide the basics such as usage suggestions and recipes — anything you can do to help catch the consumer’s eye,” he said.


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