Washington apples - Business updates
Chelan Fresh Marketing plans to market nearly 13 million cartons of apples in addition to 1 million boxes of pears, said Mac Riggan, vice president of marketing for the Chelan, Wash.-based company.
“We’ve picked up some growers and are in the top three,” Riggan said.
The company markets fruit for 300 growers farming more than 6,000 acres of apples, Riggan said.
Terry Braithwaite, director of marketing for Chelan Fresh, said the company is happy with its Disney program and will continue that in the 2010-11 season.
“Disney has been good and we are looking at other opportunities to promote to kids.”
Riggan said the company was getting interest from retailers on the firm’s blush granny smith program, called Gran Rose.
Riggan said that a survey of 120 consumers in a blind taste test showed that more than eight in 10 preferred the blush granny smith fruit to all green fruit.
Columbia Marketing International Corp. plans to have bigger apple volume in 2010, said Bob Mast, vice president of marketing for the Wenatchee, Wash.-based company.
Organic should jump from 500,000 cartons to 1 million cartons, Mast said.
He estimated conventional apple supply could increase up to 18% for the company. Also, CMI’s six warehouses will be packing organic fruit this year, he said.
CMI will ramp up yellow-and blue-themed Daisy Girl promotions this year. The promotion was introduced in a limited way last season but will feature a full launch this year.
The Daisy Girl campaign includes Price Look-Up stickers, a 3-pound tote bag and high-graphic Daisy Girl cartons that work well for standalone displays, he said. Mast said the program also includes a merchandising shipper that has two Euro cartons and works well for a spillover display and cap display.
Meanwhile, for conventional fruit, CMI will use high-graphic cartons that remind consumers of an old-fashioned fruit crate. The carton also features a sweet-to-tart scale to help consumers.
He also said the company offers a four-pack clamshell but is considering a two-pack clamshell and possibly a two-count bag option for Grapple to lower the price point.
Tieton, Wash.-based CPC International Apple Co., packing for Domex Superfresh Growers, made a significant improvement in its packinghouse this year, said Loren Queen, marketing and communications manager for Domex Superfresh.
Queen said another packing line in Selah been upgraded as well.