Sage Fruit will continue to use its Biggest Loser promotion, which Reisenauer said has been a very good promotion for the company.
Sage also markets its “Kids in Force” bag, which promotes healthy eating for kids. That campaign sets up online contests that kids can enter and play games and earn credits for merchandise.
The marketing effort also include networking with retailers to promote healthy eating, he said. For example, Sage Fruit ties into the Produce Mom healthy eating blog.
Sage Fruit also continues with its sponsorship of NASCAR driver Kasey Kahne.
Stemilt Growers to expand Lil Snapppers
Stemilt Growers LLC will market more than 10 million cartons of apples, with about 11% of the volume organic, according to Brianna Shales, communications manager with Wenatchee, Wash.-based company.
Roger Pepperl, marketing director for Stemilt, said the Lil Snappers program will continue to expand, with size 125 apples and 138 pears the key sizes for the program.