Retailers maintain ad support for Washington, Oregon potatoes - The Packer

Retailers maintain ad support for Washington, Oregon potatoes

07/07/2011 09:27:00 AM
Dan Gailbraith

“They’re building displays but I think a little bit of it also is, with weather conditions all across all crops, the potatoes were a good item for them to run,” he said. “The potatoes were available all winter while other crops were all short.”

Retailers help move potatoes by consistently keeping a mix of spuds in their ads, said Dan Strebin, owner of Troutdale, Ore.-based Strebin Farms.

“The commodity prices are extremely high. It’s hard to go out and promote expensive product, but they can still put it out there and do their promotions because, really, in the world of produce there is nothing cheap in the marketplace,” he said.

Regular promotions are helpful, said Allen Floyd, president of Othello, Wash.-based Harvest Fresh Produce Inc.

“It’s been a steady deal,” he said. “Our movement has been steady all year. It’s had ups and downs, but it’s been a fairly reasonable movement this year.”

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