At Al Harrison Co., this season marks the second year of its organic program in Mexican vegetables.
“We’re doing organics on bell peppers, a few cukes and eggplant out of a protected agriculture place in Culiacan,” said Brent Harrison, president.
“We seem to follow the conventional market. All the reports indicate strong volume in the next couple months.”
Rio Rico, Ariz.-based SunFed offers organic cantaloupes, honeydews and watermelons.
“This is an important category for SunFed,” said Danny Mandel, president.
“We are moving toward producing organic fruits and vegetables most months of the year.”
“This is still a category of limited size,” he said.
“If newcomers get the idea of producing large amounts of organic product, the category responds like any other category when it receives more product than the channel can accommodate. SunFed success in the category has been demand-driven.”
SunFed has had success, Mandel said, reducing shrink on organic products.