“Consumers are not willing to pay a lot extra per pound,” he said.
In an effort to narrow that price gap, some organic prices have come down to appeal to recession-minded consumers, Quon said. In the past, some items may have cost as much as twice as much as their conventional greenhouse counter-parts, he said.
When the economy makes a full comeback, the organic category will come back along with it, Quon said.
“I think there’s still strong demand,” he said. “We’ll see those people come back.”