Dulcinea Farms, LLC, Ladera Ranch, Calif., celebrates its 10th year of business this season.
General manager John McGuigan said he’s proud that the relatively young company is finding stability in the industry.
“We’ve gone through a lot of transition in years past, so what we’re looking for right now is to develop consistency,” McGuigan said.
The company is striving to find that consistency by forming longer-term relationships with the companies and organizations that they work with.
“We’re going into the fourth or fifth year of production with nearly all of our growers, so we’re getting a lot of stability. That puts us in a good position and we’re happy to be more stable,” he said.
Looking ahead, Monique McLaws, new products and marketing director, says the company hopes to continue its brand development and focus on the core of its business.
“We’re especially looking at our mini watermelon,” McLaws said.
Other future product offerings could include a greater focus on reaching the foodservice industry, but finding the right product is still a process the company is working through.
“We want to make sure we find something that fits our brand, so it’s still in development,” McLaws said.
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