Westside Melons business updates

06/20/2014 11:15:00 AM
Tom Burfield

Del Mar Farms adds to sales staff

Anthony Wright, who is new to the produce industry, has been hired as a salesman at Del Mar Farms, Patterson, Calif., said sales manager Brian Wright. He will sell the company’s melon line and other commodities.

The company’s melon program includes cantaloupes, honeydews and hami melons. Del Mar Farms will offer the Infinite Gold cantaloupe variety from October into November.

 

Devine Organics tests new melons

Devine Organics LLC, Fresno, Calif., is planting a small test plot of organic tuscan and galia melons this season to see how they perform, said Rod Rosales, director of sales. If they turn out well, the company likely will add them to its product line in the future.

Devine Organics should have a good supply of organic cantaloupes, honeydews and orange flesh honeydews from California’s Westside growing area this season, he said.

 

Dulcinea Farms under new owners

Dulcinea Farms LLC, Ladera Ranch, Calif., continues to progress under its new ownership, said John McGuigan, general manager. The company was acquired by Pacific Trellis LLC, Fresno, Calif., Jan. 1.

The company continues to have a long-term partnership with its previous owner, Switzerland-based Syngenta.

Some back-office functions have been consolidated as a result of the purchase, he said.

“Our brand, our focus and our go-to-market strategy is still running separately under Dulcinea Farms,” he said.

Owners David Sullivan and Linda Chen have brought a “nice produce background and produce vision” to the operation, McGuigan said, adding that he expects to see the company add items to its portfolio within the next six to nine months.

Dulcinea Farms offers its PureHeart and Tuscan-style cantaloupes, Ruby Bliss full-size seedless watermelons, PureHeart mini-seedless watermelons and a small amount of Sunny Gold yellow-flesh miniature watermelons, which will be available in late August.

 

Five Crowns nixes Bakersfield deal

Brawley, Calif.-based Five Crowns Marketing will not have its usual Bakersfield deal this season because of concerns about water availability, said Daren Van Dyke, director of sales and marketing. The company will grow melons in other parts of the Westside growing area, however, and has planted some late desert varieties to help make up for the lack of the Bakersfield program.

Van Dyke said the company hopes to return to Bakersfield next year. Five Crowns Marketing offers honeydews and cantaloupes, including the Origami cantaloupe.


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