“Florida and California are cleaning up really well on reds,” he said. “It’s tough to find them out there.”
Tim Verpoorten, salesman for Plover, Wis.-based Katz Produce Sales LLC, also predicted a strong start to red sales.
“The red market should stay firm for awhile, with the late plantings and wet (weather) in North Dakota and Minnesota,” he said.
“It’s a good solid market, and I don’t see it changing for awhile.”
Each year, Wisconsin growers produce a few more reds than the year before, Verpoorten said.
Yellows — in particular, new varieties of yellows — also are on the rise, he said. Katz, like Bushmans’, is a marketer of the Sierra Gold, which the company likes because of its hardiness, Verpoorten said.
“It has very good storage capability, unlike other yellow varieties, which seem to have trouble with storage,” he said. “We can ship Sierra Golds through late spring.”
While reds and yellows are on the rise for Katz, Verpoorten echoes his fellow shippers and marketers when it comes to whites.
“Whites are down to a fraction of what they used to be,” he said.
“Every year we’re seeing fewer whites grown for the table market.”