(June 16, 11:00 a.m.) Supermarket shoppers will pay a premium for locally grown fruits and vegetables.

Farmers market aficionados will pay even more — some almost twice as much.

Those are the findings of a recent study by Ohio State University researchers, which finds that all the buzz in recent years about locally grown has resonated with consumers.

“We’re not saying we should be producing all of our foods locally, just that this may be a viable, profitable activity for farmers,” Marvin Batte, co-author of the study and a professor of agricultural, environmental and development economics at Ohio State, said in a news release.

For the study, researchers focused on strawberries and surveyed consumers in seven grocery stores, six farm markets and four farmers’ markets in the Midwest.

The average retail shopper polled would pick a $3.48 container of locally grown strawberries over a $3 container of berries grown out of state.

Farm market shoppers said they would choose a $3.92 container of locally grown over the $3 container.

And the smaller the growing operation, according to the study, the higher the premium. Consumers told researchers they would pay 17 cents extra per quart of berries from a large farm, but 42 cents more for product from a small farm.

May say one thing . . .

It’s not a surprise consumers told researchers they’d pay more for locally grown, said Dick Spezzano, president of Spezzano Consulting Services, Monrovia, Calif.

Whether they’d actually pay more, once they were in the store or at the farmers market, is a different story, he said.

“I don’t know if that really happens, if they’re looking at paying $2.99 for strawberries from California or $3.49 for locally grown berries that are maybe smaller and have less color,” he said.

If, however, product was placed side by side and looked identical, Spezzano said shoppers probably would pay an extra 50 cents for the locally grown product.

Given fuel prices, it’s not a given shoppers would even have to pay more for locally grown, Spezzano said.

And in some cases, local fruits and vegetables may be the only option, depending on the time of year and retailers’ needs to cut transportation costs.

Retailers’ strawberry categories most likely will always feature a California-grown option, Spezzano said.

But with peppers — the week of June 9, a grower quoted Spezzano a shipping price of $9,000 from the Coachella Valley to Boston — locally grown could be the more feasible option for some retailers.