She organizes media training, sets up interviews, and leads delegations to Washington, D.C., to meet with legislators and agency representatives.
Her leadership roles include serving intermittently for about seven years as a member of the United Fresh Produce Association’s Government Relations Council.
One passion outside the produce industry is her love for dogs. She volunteers for a mastiff rescue organization and has fostered dogs since 2006.
She said her leadership style is to support members and encourage them to articulate their perspectives. She learns individual members’ passions, then helps them find appropriate platforms to express them.
“I’m behind the scenes, like the puppet-master, except they don’t have strings and they go off and do their own things,” she said. “It’s more like directing wind-up toys.”
Of course it’s far more complicated than that, but she makes it sound simple and fun.