Apples marketing: Business updates - The Packer

Apples marketing: Business updates

01/04/2013 12:09:00 PM
Melissa Shipman

“We’re seeing apple folks jump in on this now where we hadn’t before. This printer seems to make sense for them now,” he said.


Rainier Fruit hires veteran for sales and marketing

Rainier Fruit Co., Yakima, Wash., hired Andy Tudor to its sales and marketing department in late November.

Tudor comes to Rainier with 25 years of sales and marketing experience in Washington apples, according to a news release.

“Andy Tudor is a welcome addition to our team, and I’m looking forward to working with him,” director of marketing Suzanne Wolter said.

The company also introduced “Max Line” apple packing technology in October.

“The Max line reduces our bin to box time a full 24 hours, allowing us to more efficiently and expeditiously respond to consumer packaging requests,” Wolter said.


Sage Fruit promotes staff to social media director

Yakima, Wash.-based Sage Fruit Co., has a new social media director.

Kaci Komstadius, previously with sales support, stepped into the new role in September.

According to Chuck Sinks, president of sales and marketing, Komstadius will focus on building out the company’s entire social media network, including running some contests with the upcoming Biggest Loser promotion. She also will work with schools and retailers on other promotions to help increase interaction with consumers.


Stemilt Growers hires artist to manage promotions

Stemilt Growers, Wenatchee, Wash., hired Nick Shamley as promotion manager. 

Shamley will be responsible for creating promotional materials and programs to help sell fruit and increase consumption, vice president of marketing Roger Pepperl said.

Shamley, an artist who trained at the Seattle Art Institute, began his role this summer.

He previously worked for a promotion company that served the produce industry, Pepperl said.

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