Competitive retail landscape keeps Atlanta produce sales moving

06/14/2012 04:43:00 PM
Doug Ohlemeier

Nickey Gregory, president and owner of Nickey Gregory Co. Inc., Atlanta, said retailers enthusiastically merchandise produce.

“They’re real aggressive in merchandising,” he said. “Retail sales are growing more and more. The produce departments look good. There are a lot of end-cap displays with big promotions on them. The more you put it out there, the more the product sells, particularly if they’re on ad. That helps a lot in the movement.”

Like many shoppers, Brian Young, vice president of Coosemans Atlanta Inc., is drawn most to the produce aisle when he walks into grocery stores.

“It doesn’t matter if you’re in a Loblaws or south of the border,” Young said. “Whatever store you’re in, they all try to put their best foot forward in presentation and marketing.

“They’re being very creative in the back of the store with cutting up cantaloupe, strawberries, and making food platters. They’re there to generate sales and revenue. It’s a very competitive retail scene, and they do well in produce.”


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