“It was a very successful promotion, so we said ‘Hey, let’s do it again.’ We had a terrific response last year,” general manager Greg Donald said.
Consumers have the chance to win several prizes, among other benefits for participating.
“Everyone who enters the contest gets a potato recipe e-mailed to them,” he said.
Retailers enjoy the contest as well, according to Donald.
“It’s great for retailers because all they have to do is stock the bags, and we take it from there.”
Another planned promotion is the board’s Tater Talk with You Tuber feature, to be included on the website.
The board plans to include a video booth in its presentations at food shows for visitors to record videos about PEI potatoes.