In the Imperial Valley, Vessey and Co. Inc. started spinach and spring mix in the first few days of November, with romaine and leaf lettuce to follow between mid-month and Thanksgiving. In the Imperial, warmth seemed to speed things up.
“Everything’s coming fast,” said Jack Vessey, vice president at Holtville-based Vessey and Co. “It’s running about a week ahead of schedule. On the front end, there are some spotty stands here and there from rainstorm damage and obviously stress from the heat. ... But whatever’s packed in the box will look fine.”
Salinas, Calif.-based Coastline Produce will start its Brawley leaf lettuce in the Dec. 10-15 range, said Mark McBride, salesman. Coastline expected to start Yuma, Ariz., lettuce Nov. 12. Romaine and leaf lettuce were to remain in Salinas until Thanksgiving weekend, starting in Yuma Nov. 26. Coastline, like some other companies, favors a bit of overlap.
Michael Boggiatto, president of Salinas-based Boggiatto Produce, said he expects his company’s usual start for vegetable items in the Imperial Valley — the week after Thanksgiving.