She looks forward to executing this year’s integrated consumer-targeted “Mangover” marketing campaign. It’s the first campaign she’s built with her own vision.
McKenna’s industry leadership extends to her new role as a member of Produce Marketing Association’s Fresh Summit committee.
Last year, she served as president of the International Foodservice Editorial Council, and she remains on the board of directors as immediate past president.
McKenna earned a bachelor’s degree in organizational communication from the University of Central Florida, Orlando. She’s pursuing a graduate certificate in corporate communications at the university.
Before joining the mango board, she worked for two years for the Orange County Regional History Center, Orlando.
Shortly after being promoted to marketing coordinator, her supervisor resigned, leaving McKenna to manage daily marketing activities, as well as the marketing campaign for an exhibit opening.
The experience was invaluable, she said.
“It was truly a moment of sink or swim and it instilled the work ethic I carry to this day,” McKenna said.