Promotions key for new apple varieties

01/04/2013 11:31:00 AM
Melissa Shipman

Forrence said fewer growers offer the variety because it is difficult to grow, but because of his company’s location, the mcintosh will remain its main variety.

The Oppenheimer Group, Vancouver, British Columbia, has had success promoting its Pacific Rose variety in exports to Asia.

“While demand from China and other export markets remains hot this season, we are channeling more Pacific Rose domestically than we have in the past,” said David Nelley, apple category director.

“We have found that Pacific Rose tends to sell very well in areas with high concentrations of Asian and Hispanic shoppers due to the sweet flavor profile, and (we) are encouraging specialty and mainstream retailers alike to promote it for Chinese New Year, which falls on Feb. 10,” he said.


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Lewis Fein    
Los Angeles  |  January, 09, 2013 at 05:58 PM

A patent-pending QR technology that addresses the matter of brand engagement, along with database collection and Facebook integration, is http://GrapevineQR.com This application is an important milestone in the field of QR marketing, which benefits businesses and consumers. You can manage your deals or promotions, get valuable data and retrieve live analytics (to quantify the success of your efforts) and direct 'Likes' to your Facebook page -- permitting customers to further the news with their friends about a promotion they scanned and posted on their Facebook wall. Just one scan by any of those friends can result in a viral marketing campaign that draws the attention of consumers around the globe. Welcome to the new era of digital marketing!

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