(Jan. 16) Consumers’ shopping experiences rest in the palms of their hands at some Stop & Shop locations.

Recently, 90 Stop & Shop stores in Massachusetts, Rhode Island and Connecticut introduced a portable shopping device that enables consumers to scan items as they go through the store, and then check out in a matter of seconds, said Robert Keane, spokesman for Quincy, Mass.-based Stop & Shop Supermarkets.

With the assistance of the Modiv Shopper — or easySHOP, as it’s known at Stop & Shop — consumers can log their purchases, run price checks and be notified of price specials while they shop, Keane said.

The easySHOP, developed by Modiv Media Inc., which specializes in retail interactive media delivery solutions, and Motorola, also provides personal promotions based on the consumer’s shopping record, and can identify in-store location upon scanning, he said.

To scan fruits and vegetables, consumers weigh the item, enter the four-digit product code, and the hand-held scanner prints a UPC label, Keane said.

“It streamlines the shopping process — a lot of people just want to get in and get out,” Keane said. “We want to give our customers a shopping experience that you can’t find elsewhere. You can find groceries anywhere, but it’s very important for us to look for new ways to keep customers engaged.”

Consumers scan their Stop & Shop loyalty card at one of two kiosks in stores to activate the equipment, and about 50 are available at each outlet. Once shopping is complete, the card is swiped and a total instantly pops up, Keane said.

Consumers have welcomed the use of the easySHOP, but no plans have been established to incorporate the device into all 389 Stop & Shops in Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey, Keane said.

“It’s been very positive,” he said. “It doesn’t seem tailored to one person and one age group. Once they try it, they usually want to use it again.”

Stop & Shop was the first chain to begin utilizing the Modiv Shopper, but other retailers now use the device, said Chris Leary, marketing communications director for Modiv Media. Leary would not disclose those companies.

Charlotte, N.C.-based Bloom grocery stores, which are owned by Salisbury, N.C.-based Food Lion LLC, have offered a comparable device since 2005.

Bloom has 61 locations in Maryland, Virginia, North and South Carolina.