Costa Rican pineapple grower-shipper Terra Foods International Inc. has hired Mark Vertrees as its new marketing and business development director.
Vertrees, principal of marketing consultancy TFM International Inc., also is marketing and business development director for M&M Farms, Miami, and plans to retain that role.
Vertrees said his role with Terra Foods, which began Jan. 1, includes advertising, public relations, Web development, packaging, promotions and conventions in North America.
He plans to focus business development on East Coast retailers and wholesalers.
“My primary business development focus currently is Florida, New York and New Jersey,” he said.
Terra Foods, with U.S. operations based in Anthem, Ariz., was founded in 2004 and includes three farming operations in Costa Rica.
Vertrees said the company opts not to store fruit in the U.S., instead shipping direct to customers, through Houston, Philadelphia and Los Angeles.