A Produce Marketing Association official has been tapped to lead the East Wareham, Mass.-based Cranberry Institute.

Terry Humfeld to head cranberry group

Humfeld

Terry Humfeld, Newark, Del.-based PMA’s vice president of international chapter relations, is scheduled to become the institute’s executive director Jan. 1, according to an institute news release.

Humfeld is succeeding longtime leader Jere Downing, who is retiring at the end of 2010.

Humfeld, who served on the Hockessin, Del.-based Produce for Better Health Foundation’s executive committee for eight years, has more than 26 years of experience working for horticulture and produce industry organizations.