(Feb. 8) FRESNO, Calif. — John Hein has joined the sales staff at Trinity Fruit Sales Co.

“John and I have been friends for more than 20 years,” said David White, president of Trinity Fruit Sales Co. “I knew we were like-minded in that we believe in a grower-based marketing effort. Getting John on board was an opportunity I couldn’t pass up.”

Trinity Fruit Sales, which has its own acreage in addition to representing growers, markets citrus, stone fruit, cherries and table grapes.

Hein’s arrival will accelerate the company’s plans to expand its inventory, White said.

Hein said in addition to his friendship with White, the two had done business with one another over the years. Hein was scheduled to begin his new job Feb. 11 but decided to start several days earlier, he said.

Hein was director of marketing at Kingsburg Orchards, Kingsburg, for 17 years before leaving the company in January 2007 to assume a similar position at Crown Jewels Marketing & Distribution LLC, Fresno. He resigned from Crown Jewels in January.