AMF Farms Inc., Burlington, Wash., unveiled a pumpkin painting kit, available in the fall during the Northwest pumpkin season.
It consists of six small pumpkins, four paint pots and a paint brush, said Liz Mitchell, pumpkin catergory president. She said the club store pack has an expected retail price point from $20-22 per carton and a wholesale price of about $16. The item is expected to be a popular and easy option for parties and school projects, she said.
AMF Farms also featured a walk-around pallet display, which allows consumers to pick what pack size of value-added pumpkins they want from a high graphic display.
Andrew & Williamson Fresh Produce
Mark Munger, vice president of marketing for San Diego-based Andrew & Williamson Fresh Produce, said the firm displayed its first pick of organic strawberries at the expo. The Watsonville, Calif.-grown berries were the albion variety, he said.
"This is our newest thing, and we are excited about the organic deal," he said, calling the organic program a "customer-driven endeavor."
The company plans to offer organic strawberries from Baja California for the winter and spring.
"This will be a year-round program we will have on an ongoing basis," he said.
While not commenting on volume, he said the organic berries represent up to 3% of the firm's total strawberry offerings this year.
Bard Valley Medjool Dates
Dave Nelson, president of the Bard, Calif.-based Bard Valley Medjool Date Growers Association, said the group expects confirmation of a health claim about medjool dates later this year.
"We're trying to establish all the nutrition information from a legal perspective and trying to make it FDA-compliant," he said. Nelson said he expects the health claim, relating to the level of antioxidants in the fruit, to be approved later this summer.