United Fresh 2009: Expo notes part 1 - The Packer

United Fresh 2009: Expo notes part 1

05/05/2009 01:09:00 PM
The Packer Staff

                                                 Tom Karst

Liz Mitchell, pumpkin category president with AMF Farms, Burlington, Wash., says the company offered a new product at the United Fresh exposition consisting of six small pumpkins, four paint pots and a paint brush. Mitchell says the club store pack has an expected retail price point from $20-22 per carton and a wholesale price of about $16.

AMF Farms Inc., Burlington, Wash., unveiled a pumpkin painting kit, available in the fall during the Northwest pumpkin season.

It consists of six small pumpkins, four paint pots and a paint brush, said Liz Mitchell, pumpkin catergory president. She said the club store pack has an expected retail price point from $20-22 per carton and a wholesale price of about $16. The item is expected to be a popular and easy option for parties and school projects, she said.

AMF Farms also featured a walk-around pallet display, which allows consumers to pick what pack size of value-added pumpkins they want from a high graphic display.

Andrew & Williamson Fresh Produce

Mark Munger, vice president of marketing for San Diego-based Andrew & Williamson Fresh Produce, said the firm displayed its first pick of organic strawberries at the expo. The Watsonville, Calif.-grown berries were the albion variety, he said.

"This is our newest thing, and we are excited about the organic deal," he said, calling the organic program a "customer-driven endeavor."

The company plans to offer organic strawberries from Baja California for the winter and spring.

"This will be a year-round program we will have on an ongoing basis," he said.

While not commenting on volume, he said the organic berries represent up to 3% of the firm's total strawberry offerings this year.

Bard Valley Medjool Dates

Dave Nelson, president of the Bard, Calif.-based Bard Valley Medjool Date Growers Association, said the group expects confirmation of a health claim about medjool dates later this year.

"We're trying to establish all the nutrition information from a legal perspective and trying to make it FDA-compliant," he said. Nelson said he expects the health claim, relating to the level of antioxidants in the fruit, to be approved later this summer.


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