United Fresh 2009: Expo notes part 1

05/05/2009 01:09:00 PM
The Packer Staff

Del Monte Fresh Produce

Beginning in mid-May, shoppers purchasing Del Monte Fresh Produce Co.'s pineapple, bananas, cantaloupe, tomatoes or fresh-cut products can receive discounts from Bally Total Fitness, Lady Foot Locker and SpaFinder, said Vidya Samsundar, marketing manager for the Coral Gables, Fla.-based company.

                                                          Fred Wilkinson

Vidya Samsundar, marketing manager for Coral Gables, Fla.-based Del Monte Fresh Produce Co., shows off an example of a retail display as part of Del Monte’s spring and summer Fitness Center promotion.

Shoppers buying any one of the products must go to www.fruits.com and enter the last four digits of the UPC from the purchased item to get a free 30-day guest pass to Bally Total Fitness, $10 off any purchase of $50 or more at LadyFootLocker.com or $15 off a $150 gift certificate at SpaFinder, Samsundar said.

Potential savings total $84.

Del Monte is providing point-of-sale materials including channel strips, price cards, danglers and display signs for the effort, Samsundar said.

The Del Monte Fitness Center is part of the company's Eat Healthy, Live Healthy marketing strategy.

The offer is scheduled to run from May 18 through July 31.

Domex Superfresh Growers

With an expected record Northwest cherry crop this year, big volumes will be available in July and August, said Howard Nager, vice president of marketing for Domex Superfresh Growers, which is working with retailers to run cherries on ad virtually every week during that time period.

For smaller cherry sizes such as 11-row and 11.5-row, he said that could mean consistent retail pricing opportunities between $1.49 and $1.99 per pound.

"That is something that will jump at consumers every single week as truly an affordable luxury," he said.

Nager said he expects about 30% of the Northwest cherry crop to be exported, which is typical.


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