UPDATED: Fresh Summit 2009: Expo notes part 1 - The Packer

UPDATED: Fresh Summit 2009: Expo notes part 1

10/09/2009 01:55:04 PM
The Packer Staff

(UPDATED COVERAGE, Oct. 13) ANAHEIM, Calif. — The Packer editorial staff gathered the following news items Oct. 3-5 on the show floor at the Produce Marketing Association Fresh Summit 2009. This is the first of three parts.

Business updates from more booths have been added to this article.

Andrew & Williamson

Andrew & Williamson Fresh Produce, San Diego, showed off its new Limited Edition line — resealable pouches of grape tomatoes and cherry tomatoes.

The pouches come in three sizes: a 7-ounce snack pouch, a 1-pound pouch and, for club stores, a 2-pound pouch, and should be available year-round, said Mark Munger, vice president of marketing.

The tomatoes in the kickoff distribution of Limited Edition were conventionally grown, but the company plans to add pouches of organic tomatoes soon, Munger said.

The pouches require 60% less material to manufacture than do comparable sized clamshells, he said.


Apio Inc., Guadalupe, Calif., has added 12 flavors to its Eat Smart line, said Candice Blackmoore, director of marketing.

The new line has four varieties of under the names Simple Soups, Simple Salads, Simple Noodles, and Simple Melts, and come ready to eat with minimal cooking in plastic containers, Blackmoore said.

The new product will be available for nationwide in February, Blackmoore said.

BC Hot House

By next year, Vancouver, British Columbia-based BC Hot House expects to triple production of its Sweetcherry tomato, which it launched at Fresh Summit 2008.

The on-the-vine cherry tomato has extremely high brix levels of 8-10, said Harold Paivarinta, category director.

“It’s one of the sweetest cherries available,” Paivarinta said.

The tomato is available in a 9-by-9-ounce clamshell April through November, or a 10-pound carton in bulk.

B.C. Tree Fruits

The Kelowna, British Columbia-based company known for its marketing of the ambrosia variety of apple is planning to expand with another specialty variety.

Within the next five years, the B.C. Tree Fruits should have up to 75,000 cases of Nicola apples available, grown in the Okanagan Valley. The company is a grower-owned marketer of apples from Okanagan Tree Fruits.

“It’s a sweet, tart apple, bi-color and very nice looking,” said Maggie Peek, promotions manager. “And one of its unique characteristics is its exceptionally long stem.”

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