UPDATED: Fresh Summit 2009: Expo notes part 1 - The Packer

UPDATED: Fresh Summit 2009: Expo notes part 1

10/09/2009 01:55:04 PM
The Packer Staff

Bland Farms

Since its recent purchase of Cato, N.Y.-based Zappala Farms LLC and its trademark Empire Sweets, Bland Farms developed new pack sizes for the trademark sweet onions.

Glennville, Ga.-based Bland Farms now offers empire sweets in 2-, 3- and 4-pound D-packs, in addition to the 5-, 10- and 40-pound packs that were available before.

“It’s just more versatility in what they can carry,” said Sarah Seebran, marketing manager.

Calavo Growers

Avocado giant Calavo Growers Inc., Santa Paula, Calif., has added long English cucumbers to its inventory.
The cucumbers are hydroponically grown in Mexico and cross into the U.S. via Nogales, Ariz., said Bibiana Bravo, marketing category manager.

From Nogales the cucumbers are forwarded to one of the company’s three distribution centers in New Jersey, Texas and California, she said, and are available to retailers nationwide.

The company plans to make the individually film-wrapped product available year-round and is considering multiple cucumber packs for club stores, Bravo said.

California Avocado Commission

California Avocado Commission, Irvine, Calif., has new information for retailers about the advantages of selling California avocados during the California season.

Jan DeLyser, vice president of marketing, said the information on the commission’s Web site shows retailers how much more money they can generate in sales by carrying California avocados in season.

California Giant

California Giant Berry Farms, Watsonville, Calif., plans to offer new clamshell sizes for its strawberries in the spring, said Jerry Moran, bush berry category manager.

The new clamshells hold 2 pounds of strawberries and are modified to allow six clamshells on every tray, two more than the company’s previous designed allowed, Moran said.

The new design means a 32% increase in the number of clamshells on every pallet, Moran said.

Carlson Airflow

Carlson Airflow, Brooklyn Park, Minn., has developed new wave shelves and wall pods to work with its vertical display system.

“It gives produce excitement and movement in the department,” said Victor Robelet, president.

The displays allow for air flow behind produce displayed in them, as well as for consumers to pull product from it without ruining the display.

“Many retailers will put cardboard or clamshells back there (behind the product),” Robelet said. “What the cardboard does is completely block the air.”


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