UPDATED: Fresh Summit 2009: Expo notes part 1

10/09/2009 01:55:04 PM
The Packer Staff

The displays are made with an anodized aluminum perforated material.

“It’s a great shrink reducer,” Robelet said.

Cavendish Produce

Canada’s Cavendish Produce, Charlottetown, Prince Edward Island, plans to offer a new line of microwaveable potatoes.

Marketed under the Steamers label, the potatoes will be available to retailers beginning Nov. 3, said Mike Halloran, regional manager for Ontario and Quebec. Distribution will be limited to eastern Canada and northeast U.S., he said.

Steamers are unpeeled and come in four versions: russets, reds, whites and a variety, Halloran said.

CHEP

CHEP, Orlando, Fla., introduced a feature on its Portfolio Plus online tracking customer portal software. Tim Smith, vice president of new business development, said the new features add functionality and was the fourth update this year.

He said the feature allows grower-shippers using CHEP products to track their product easier and concentrate more on their core business.

Chilean Avocado Importers Assn.

For the first time, Chilean and Peruvian hass avocado grower-shipper-exporters are joining forces in their marketing efforts in Europe.

Peru oversaw the marketing in the United Kingdom and Spain from April to September while Chile is conducting the effort for the balance of the year, said Adolfo Ochagavia Vial, president of the Chilean Avocado Importers Association, Santiago.

With Peru’s growing export business, the combined volume of the two South American countries puts them among the major exporters of the fruit, said Carlos Enrique Camet Piccone, president of ProHass, Lima, the Peruvian exporters organization.

Chelan Fresh Marketing

Chelan Fresh is a sponsor for the Jan. 14-24 U.S. Figure Skating Championships in Spokane, Wash., said Terry Braithwaite, director of marketing for Chelan Fresh Marketing, Chelan, Wash.

In addition, Braithwaite said Chelan Fresh is in its first full year of marketing the GrannRose program. That program highlights the desirability of blush granny smith apples.

“We’re at high elevations and we get a lot of blush typically,” he said.

Braithwaite said a taste test conducted by Oregon State University found that most consumers preferred the taste of blush grannies over green grannies when given peeled slices of both.

In a DVD shown at the booth at Fresh Summit, the company also highlighted leading edge sustainability advances at the Gebbers Farm packinghouse, a supplier to Chelan Fresh.


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