UPDATED: Fresh Summit 2009: Expo notes part 1

10/09/2009 01:55:04 PM
The Packer Staff

In addition, Dandrea expects to bring on about 3.8 million cartons of Chilean grapes in the 2009-10 season, up about 800,000 cases from last season.

DNE World Fruit Sales

DNE World Fruit Sales, Fort Pierce, Fla., plans to kick off National Grapefruit Month in February by doing more cross-promotions with Ocean Spray, which sources DNE for its grapefruit juice products.

To help prepare retailers for the celebratory month and to highlight what DNE vice president of sales and marketing Mark Hanks called the time of “peak flavor” for Florida grapefruit, the cross-promotions involving coupons for free product will take place in January.

The company also displayed some new retail display bins at its booth at PMA Fresh Summit, including one bin targeting children and their parents with high-graphic display.

Domex Superfresh Growers

New in mid-October from Domex Superfresh Growers, Yakima, Wash., is a paper pulp punnet container to hold its tree fruit. Loren Queen, marketing and communications manager, said the company switched to the new recyclable container style from its plastic containers to be more environmentally friendly.

The company also moved from plastic bags to paper bags for the same reason for its bagged sizes. Queen said retailers can mix and match fruit in the bags to give consumer more purchase options.

Duda Farm Fresh Foods

Duda Farm Fresh Foods Inc., Oviedo, Fla., will have new carrot and celery snack bunches available by early November, said Tim Ross, eastern regional manager.

The 3-ounce snack packs come in bundles of four — two bags of peeled baby carrots and two bags of celery — and will be sold under the Dandy brand, Ross said.

Duda also has available cut, washed and trimmed radishes for retail and foodservice, Ross said, in 1- and 3-pound bags.

Eagle Eye Produce

A single, overwrapped, microwave-ready organic potato was introduced at Fresh Summit by Idaho Falls, Idaho-based Eagle Eye Produce Inc.

The potatoes, which are all organic russet burbanks, are called Organic Hot Potatoes, and the company just finished its harvest, said Sondria Reynolds, marketing and sales.

Easterday Farms

Robert Rosales was promoted to sales and transportation assistant for Pasco, Wash.-based Easterday Farms Produce Co.

Rosales had been in production for the company for two years before starting in sales, said Cody Easterday, owner.


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