UPDATED: Fresh Summit 2009: Expo notes part 2 - The Packer

UPDATED: Fresh Summit 2009: Expo notes part 2

10/09/2009 02:36:11 PM
The Packer Staff

“This is our first branch outside of dressings,” said Carol Lotich, sales manager.

The most noticeable thing in its booth, though, was the giant blue monster, a costume rented from DreamWorks to promote the company’s tie-in with the “Monsters vs. Aliens” movie, which was released on DVD Sept. 29. Litehouse developed a green apple flavored and a cherry blast caramel dip, both of which are high-color, to tie in with the movie.

Mann Packing

Mann Packing Co., Salinas, Calif., is offering chopped butternut squash in 12-ounce and 20-ounce bags for retail, said Elena Hernandez, marketing coordinator.

The company also has rebranded its Snacks on the Go to Light Bites, Hernandez said, and started shipping its new label in October.

Mann Packing also released new labels for its Simple Singles to show nutritional and grower information, and updated labels for its party platter line to correspond to holidays and other social events.

Lisa Lillien signed copies of her new book, “Hungry Girl: 200 (recipes) Under 200 (calories),” at the Mann booth since the company is now featuring a cartoon logo of the Hungry Girl on its packaging.

Mariani Packing Co.

Raisins that taste like cinnamon bread are among the items in a new line of Healthy Indulgence raisins, dried cranberries and dried cherries from Mariani Packing Co.

The products are flavored naturally, so their calorie content is the same as plain raisins. They should be available by the end of October, said Lisa Goshgarian, spokeswoman.

Mex Best

Participation in the Mex Best exhibit rose to 114 growers from 110 last year, said Claudia Monroy, director of the international promotion section of the program run by Mexico’s department of agriculture. The first time the growers participated in the PMA show seven years ago there were only 12 participants, and they had a single 20- by 60-foot booth.

At this year’s show, they had 115 10- by 10-foot booths, she said. The growers promoted 27 products, with an increasing number of value-added items, like bagged and jarred product, she said.

Beans, tomatoes, three kinds of lemons, avocados, pineapples and coconuts are a few of the products they represented.

Misionero Vegetables

Misionero Vegetables, Gonzales, Calif., is expanding its Garden Cuts line to include salad kits of butter lettuce with dried cherries, almonds and citrus; the cosmopolitan with cosmopolitan lettuce, shredded cheese, tortilla shreds and salsa; iceberg wedge with ranch, blue cheese and bacon; and romaine with Caesar, parmesan and croutons.

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