UPDATED: Fresh Summit 2009: Expo notes part 2 - The Packer

UPDATED: Fresh Summit 2009: Expo notes part 2

10/09/2009 02:36:11 PM
The Packer Staff

Danny Canales, vice president of sales and marketing, said the kits will be available in retail stores Dec. 1. Canales said the company also is offering a line of fresh herbs.

Modern Mushroom Farms

Modern Mushroom Farms, Avondale, Pa., is participating in the San Jose, Calif.-based Mushroom Council’s effort to donate $50,000 to fund research at the Duarte, Calif.-based City of Hope cancer research center.

Scientists will study how the antioxidants found in mushrooms might help fight breast cancer, said Jeff Nichol, director of sales and marketing.

The company is packing its 8-ounce size of whole and sliced mushrooms in pink containers and printing a pink ribbon for breast cancer awareness on the labels from mid-September until mid-November, Nichol said.

MountainKing Potatoes

MountainKing Potatoes, Houston, is offering a new product for retail, Barbeque Stuffers, said Phil Baldwin, category development manager.

The potato two-packs will begin shipping about late October, Baldwin said, and will sell for either $1.99 for two, or four for $4.

Naturally Fresh

Known for its dressings, sauces and now salad toppings, Atlanta-based Naturally Fresh Inc. launched a new four-item line of almonds.

The bags of almonds come in roasted garlic, caesar, original oven roasted and honey roasted flavors, said Paul Spinelli, director of retail sales.


An anti-greening potato bag earned NNZ Inc. recognition as a PMA Impact Award finalist. The Spud Shade bag has graphics that cover the entire front, blocking UV lighting that greens potatoes and providing a large space for marketing messages.

Steve Greenfield, director of sales and marketing for the Lawrenceville, Ga.-based company, said one of his vendors told him that the bags helped its retail customer completely eliminate shrink in his potato section.

The company also has a line of biodegradable, compostable trays made out of bamboo and sugar cane.

Noonan Farms Organic

Within the last year, Noonan Farms Organic has gone from a modest potato growing operation out of Klamath Falls, Ore., to signing a national deal with Whole Foods. The company made its premiere at Fresh Summit this year.

“Although Mike (Noonan) has farmed for years, we’re just really starting to market,” said Corina Moore, marketing.

The company is a partner of U.S. Fish and Wildlife, and grows in a wetland area in Oregon.

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