UPDATED: Fresh Summit 2009: Expo notes part 2 - The Packer

UPDATED: Fresh Summit 2009: Expo notes part 2

10/09/2009 02:36:11 PM
The Packer Staff

“We are full circle sustainable, and we just added an organic dairy and use the manure for fertilizer, the grain and barley for the cows,” Moore said.

The company grows on 15,000 certified sustainable acres, she said, and grows many varieties of potatoes.

Northwest Cherry Growers

Getting consumers to pick up a few cherries instead of a candy bar is the newest goal of Northwest Cherry Growers.

The Yakima, Wash.-based association developed a small floor stack bin with the words “Sweet Health,” meant to be placed up near the cash registers in a store, rather than in the produce section.

“We did a test market on this, and cherries are very much an impulse-driven item,” said James Michael, promotion director for Northwest Cherries and the Washington State Fruit Commission. “They can line up front, by the candy bars.”

The company is also planning an overhaul of its Web site, as well as planning to anchor some communications efforts around health studies, including the beneficial components in cherries that fight prostate cancer, Michael said.

The Nunes Co.

The Nunes Co. Inc., Salinas, Calif., will start shipping organic asparagus in January in 1-pound bunches, said Matt Seeley, vice president of marketing.

The company is also licensing its Foxy brand on potatoes grown in California, Washington and Idaho, Seeley said, on 5-pound and 10-pound bags for retail and for bulk purchases.

Oneonta Starr Ranch

Wenatchee, Wash.-based Oneoneta Starr Ranch Growers is taking its pears and apples out of the produce section and into the liquor and dairy aisles.

The company developed bins promoting “pear the taste” with cheese and wine, different bins for each section.

“They let the customer know how creative they can be, how pears can be a great compliment to the wine,” said Jill Morrison, a graphic designer behind the concept. “It also helps cross-merchandise more.”

The bins should be in stores the second week of October, she said.

The company is also expanding on its HealthCARE and Me campaign with tote bags for apples this year. Throughout October, the totes and display bins promote breast cancer awareness.

Also new to the company is its Oneonta Organic label for apples and pears, said Scott Marboe, director of marketing.

John Cannon joined the company in June in domestic sales, and made his first appearance at the expo. He comes with 10 years of experience in sales for a medical supply company in Ohio, he said.


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