(UPDATED COVERAGE, Oct. 13) ANAHEIM, Calif. — The Packer editorial staff gathered the following news items Oct. 3-5 on the show floor at the Produce Marketing Association Fresh Summit 2009. This is the third of three parts.
Business updates from more booths have been added to this article.
Sunny Valley Organics
Nogales, Ariz.-based Sunny Valley Organics still grows organic produce in Mexico, but now the company has added locally grown produce in San Diego County and near Willcox, Ariz., said general manager Miguel Crisantes.
Sunny Valley grows such products as cantaloupes, watermelons, tomatoes, bell peppers, squash and cucumbers in Arizona and tomatoes and bell peppers in California. The company also distributes a variety of products from other farmers in Mexico.
SunRidge Farms, Pajaro, Calif., showed off its new, organic Get Up & Go mix and Antioxidant mix. The 10-pound bulk containers of Get Up & Go mix include organic granola, yogurt-coated raisins, cranberries, bananas, almonds and raisins, said Mark Devencenzi, national sales director.
Eventually, the product will be packaged in 7.5-ounce bags, he said. The Antioxidant mix contains cherries, blueberries, cranberries, walnuts, almonds, peanuts and dark chocolate stars and comes in bulk cartons and 7.5-ounce bags.
The company also has revamped its packaging on Woman’s Vitality mix and Omega 3 Men’s Energy mix, available in 6.5-ounce bags and in bulk.
“We’re trying to provide a product that is good for you and tastes good at the same time,” Devencenzi said.
Placentia, Calif.-based Sunrise Growers Inc. has been able to attract higher-caliber strawberry growers as a result of its new, frozen fruit smoothies program, said Christine Reeker, vice president of marketing.
That’s because growers are able to use every piece of fruit in the field, she said. The product comes in six flavors, four of which feature strawberries, and has been sold in Wal-Mart stores for six months.
“Now we’re launching the next wave,” Reeker said.
The four, easy-open packets per box now contain probiotics. Consumers just add water and blend in the mix. Sunrise Growers is cross-marketing the product through stickers on its clamshell containers of fresh strawberries, Reeker said.