UPDATED: Fresh Summit 2009: Expo notes part 3

10/09/2009 03:35:00 PM
The Packer Staff

The all-mushroom line is an extension of its award winning On the Spot Gourmet line, he said, which is a value-added refrigerated pack for retail and foodservice customers.

The foodservice pack is expected to be 3-pound or 5-pounds and the retail pack will be 10 ounces,  D’Amico said.

U.S. Potato Board

Tim O’Connor, president of the Denver-based U.S. Potato Board, and David Fraser, vice president of industry communications and policy, shared their latest performance data with attendees of Fresh Summit through a business card-sized flash drive.

The board recently compiled data from scorecards it keeps from its five-year plan, which it’s four years into.

“We’re engaging the industry on our programs and we’re going to provide a lot more detail going forward,” O’Connor said of the new initiative to share the information. “We’re trying to meet with shippers and retailers to talk about the data, what we’ve accomplished, and to talk about category management, which is our core goal here.”

Van Solkema Produce

Byron Center, Mich.-based Van Solkema Produce Inc. has added 500 acres to its growing operation.

The company plans to grow cabbage, cucumbers and squash on the acres in Belle Glade, Fla., just north of Lake Okeechobee, said Tim Van Solkema, buyer and salesman.

The company also plans to import acorn, spaghetti and butternut squash from Costa Rica this winter, Van Solkema said.

Veg Pro International

Sherrington, Quebec-based Veg Pro International is working with Kraft Foods on new salad kits, said Bob Monzeglio, sales.

The new kits, which should be available in Canada by December, should include new dressings and cheeses, Monzeglio said. The products could make their way to the U.S. within a year or two, he said, under the Fresh Attitude brand.

The company also added a line to its plant in Sherrington, Quebec, this summer.

Village Farms

Village Farms, Eatontown, N.J., introduced its trade promotion plan called “Barefoot Plan.”

Douglas Kling, senior vice president, said the company now stresses five parts of its “Hydroperfect” method of hydroponic growing: water conservation, land preservation, integrated pest management, water recycling and food safety.

Kling said this plan is a more understandable way for retailers to explain to consumers the benefits of greenhouse growing methods.

Well-Pict

Watsonville, Calif.-based Well-Pict Inc. is growing a new, numbered fall strawberry variety from Oxnard, Calif., said James Grabowski, merchandising manager.



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