Another variety also is in the testing phase, and if it performs as expected, the two varieties will account for 100% of the firm’s fall strawberries, he said.
Well-Pict also introduced a raspberry variety that will grow in Watsonville from May until November and in Oxnard during the fall and winter.
Acreage is being changed over for the new variety, which should account for all of Well-Pict’s raspberry acreage by the end of 2010, Grabowski said.
West Pak Avocado
A newly developed display rack for bagged avocados is boosting sales for Temecula, Calif.-based West Pak Avocado Inc., said Doug Meyer, vice president of sales and marketing.
The bags include a recipe for guacamole. The racks are able to display a variety of sizes of the mesh bags and the “Let’s Party” header card can be customized for individual retailers, he said.
Also new to West Pak Avocado this year is the company’s high-pressure gas rooms for ripening.
“The feedback has been great,” Meyer said.
Wishnatzki Farms will unveil a consumer brand by the first of the year, said Gary Wishnatzki, president and chief executive officer of the Plant City, Fla.-based company.
The new consumer label — called Wish Farms — will be rolled out by early January, he said. The company also is implementing the FreshQC traceability system that features Produce Traceability Initiative compliance with item-level traceability.
He said the system, developed by Wishnatzki Farms-controlled Virtual One Software, Plant City, will feature case labels matched with tear-off labels for clamshells.