UPDATED: Sheri Mierau leaving Fruit Patch Sales

08/23/2010 06:11:12 PM
Don Schrack

(UPDATED COVERAGE, Aug. 24) Sheri Mierau, vice president of sales and marketing for Fruit Patch Sales Inc., Dinuba, Calif., will resign effective Sept. 30.

Mierau


“Sheri is getting married and relocating to Southern California in early September,” said Scott Wallace, chief executive officer. “We understand that family must come first, and everyone at Fruit Patch is happy for her and wishes her the best in her new life.”

No successor has been named, he said.

“We have a strong sales/marketing team in place, and we’re seeing growth in retail of more than 30% year to year,” Wallace said. “So I’m going to look first at members of the staff for a replacement.”

Mierau joined Fruit Patch in January after three years as vice president of marketing for the California Tree Fruit Agreement, Reedley, followed by three years as president of the organization.

“I’m proud of what I’ve accomplished at Fruit Patch this season and believe the company is well-positioned for the future,” Mierau said.

Mierau plans to continue her produce industry career.

“I need to commit myself to establishing my new family, however, I will re-enter the produce industry shortly and look forward to continuing my career from my new base in Southern California,” she said.

No announcement on her future career plans is imminent, Mierau said.

“I’m talking with some people who contacted me as soon as word of my resignation began to filter through the industry,” she said.

Mierau has been in the fresh produce industry for more than 20 years, starting as a teenager, working in Reedley-area tree fruit packinghouses. Before joining the Tree Fruit Agreement, Mierau was the director of produce for Ahold USA Inc., Chantilly, Va. Earlier in her career, she worked in sales and buying positions for Safeway Inc., Pleasanton, Calif., and Sunkist Growers Inc., Sherman Oaks, Calif.



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