(UPDATED COVERAGE, June 28) The Sundia Corp., Oakland,
Calif., has hired Mark Sherburne, formerly of Ocean Spray Cranberries
Inc., Middleboro, Mass., for the newly created position of vice
president of sales.

“Sundia has been growing so quickly that we now need someone of Mark’s caliber to guide us through the company’s next stages of growth,” Dan Hoskins, general manager and chief operating officer, Sundia, said in a news release.

Sherburne said he started at Ocean Spray in September 2006 and left two years ago as general manager of produce. Since then, he has been at Vitasoy and CurrantC. He has been in the produce industry for 14 years, starting with POM Wonderful, launching the brand on the East Coast and Canada. Sherburne has also worked for Nestle USA.

“It’s very exciting,” Sherburne said. “They’ve (Sundia) done a great job in the limited amount of time they’ve been in the market, and they’re just getting to a certain level where they need this position.