(May 19, 3:57 p.m.) U.S. Foodservice, Chicago, has launched Full Plates, Full Lives, a major corporate campaign in support of Americaâs Second Harvest.
The campaign will engage U.S. Foodservice associates and their communities to assist in the fight against hunger.
âThe campaign consists of four components,â said Johanna Van Dors, corporate relations marketing manager for U.S. Foodservice. âNo. 1 is that we are selling the âRecipes from the Heartâ cookbook, which has recipes from U.S. Foodservice employees and stories from individuals weâve served. Phase 2 is an employee giving campaign in July with the foods going to local food banks. Phase 3 is local food drives in October, and Phase 4 is the âDrive Away Hungerâ golf tournament weâre having in the Chicago area in September.â
With a commitment of $250,000 by U.S. Foodservice, the goal of the campaign is to raise $1 million, Van Dors said.
The campaign comes at a crucial time for Americaâs Second Harvest, said Ross Fraser, media relations manager.
âWe are in bad shape because of the economy,â he said. âDemand at food banks is up 20% and donations are down 9%. The USDA donations alone are down $200 million worth of products. Itâs a perfect storm â more demand and less food â so to have a major player like U.S. Foodservice come on board is huge.â
This is not the first time U.S. Foodservice has supported Americaâs Second Harvest, but this is the first large-scale campaign theyâve initiated, Fraser said.