DENVER — The U.S. Potato Board’s five committees met March 10 to discuss what they would present to members at its annual meeting.

U.S. Potato Board meeting kicks off in Denver

Ashley Bentley

Kathleen Triou, vice president of domestic marketing for the Denver-based U.S. Potato Board, talks to members of the 2009-2010 domestic marketing committee at its last meeting as a group March 10.

On March 11, more than 100 U.S. Potato Board members, speakers and guests are scheduled to meet to handle annual business. The meeting ends March 12.

On the agenda for this year’s meeting:

  • Reports from the administrative, domestic marketing, international marketing, industry communications & policy and finance committees;
  • President’s report from Tim O’Connor;
  • Chairperson’s Report from Tom Qualey;
  • Presentations from John Keeling, president of the National Potato Council, and Lee Frankel, president of United Potato Growers of America;
  • Administrative committee recommendations on assessment rate, the proposed fiscal year 2011 budget and the long-range plan; and
  • Selecting and voting on committee members for the next year.

At the 2009 annual meeting, the board voted to increase grower assessments a half-cent, from 2.5 cents a cwt. to 3 cents a cwt., a change growers started paying in January. O’Connor focused his speech on the need for innovation to get potatoes into more meal occasions, the importance of the nutrition and differentiation in the retail category.