W. Newell & Co. aims high

07/28/2006 12:00:00 AM
Pamela Riemenschneider

This section is closest to the docks where pickers can access it at the last minute to add to orders.

In late July, it was stocked with cherries, melons and strawberries. For the July Fourth pull, it was stocked with watermelons and corn.

Higher volume helps keep costs down, Aune said.

“The cost of goods equation is favorable because we’re buying products at full truckloads,” he said.

An expanded variety of produce also is a personal mission for Aune, who is on the board of the Wilmington, Del.-based Produce for Better Health Foundation.

“In order to get consumers to eat nine or more a day, you’re going to have to offer more,” he said. “You can only eat so much broccoli, lettuce, green beans, etcetera.”


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