A video aimed at attracting younger generations to the tree fruit industry is the newest tool unveiled by the Wenatchee-based Washington Apple Education Foundation, a philanthropic organization supported by the state’s tree-fruit industry.
The eight-minute video, “Pick of the Crop,” showcases six of the industry’s young professionals, said Jennifer Witherbee, the foundation’s executive director.
“The video is aimed at giving high school students an understanding of what opportunities are available,” she said. “They may pursue nearly any career field and use that expertise in the tree fruit industry.”
Those fields include sales, management, research, computer technology and others. The foundation will use the video when conducting scholarship training classes at high schools, Witherbee said.
Industry professionals featured in the video include Heidi Duben, Walmart replenishment analyst for Domex Superfresh Growers, Naches; Ty Cutforth, application specialist for Westmark Industries in Wenatchee Inc.; Diana Aparicio, benefits administrator for Stemilt Growers Inc., Wenatchee; Rolando Martin, asst. production manager at Olsen Bros. Ranches, Prosser; Jason Whitman, graphic artist at Tree Top Inc., Selah; and, Laura Grunenfelder, technical service representative for Pact International, Wapato.
“The energy and excitement they have for their positions in the industry are clear in the video,” Witherbee said.
The foundation plans to use the video, which cost $14,000, for at least five years, she said.
The video may be viewed on the foundation’s website, www.waef.org.