Vance Marketing Solutions will present a workshop on digital marketing strategies during Fresh Summit 2009 in Anaheim, Calif.

The event, “Digital Marketing Strategies and Tactics to Grow Your Business in the Produce Industry,” will be presented by Tom Denison, VMS vice president, from 11-11:45 a.m. Oct. 5 in the Anaheim Convention Center room 208-A (changed from 201-D... there will be a sign at the show).

VMS is owned by Vance Publishing Corp., publisher of The Packer.

The presentation will overview strategies for maximizing Web sites’ money-making potential, including how to create a lead-generating site to achieve marketing goals and drive desired traffic to your site.

Attendees will learn how to:

  • convert site visitors to customers;
  • get ranked high on Google;
  • engage with e-mail marketing;
  • make money with Facebook;
  • connect with mobile marketing; and
  • integrate print advertising with digital.

Consultations with VMS staff can be arranged during the expo at booth 2112 or at