Western Fresh Marketing opens Midwest office - The Packer

Western Fresh Marketing opens Midwest office

05/02/2008 12:00:00 AM
Don Schrack

The Michigan orchards do not run contrary to that business plan because Western Fresh does not represent apple or nut growers, Kragie said.

The Michigan office may not be limited to growing and marketing produce.

Kragie said future plans may include small retail outlets that would offer the company’s commodities and other regionally-produced items such as Michigan maple syrup and crafts from local artisans.

The outlets would include loading docks for shipping, he said.

Michigan will not be a year-round assignment for Kragie.

“I’ll be back in California for the kiwifruit and the import seasons,” he said.

Western Fresh, which Kragie said is known for its exotic fruits, imports kiwifruit, Asian pears and quince from Chile and Italy.

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