Wild Oats thinks local, goes national

07/25/2006 12:00:00 AM
Ryan P. Kane

(July 25) Wild Oats Markets Inc., Boulder, Colo., is promoting its “Choose Local” organic products program nationally.

Wild Oats announced that the new program showcases fresh, organic items from local growers, farmers and food artisans in all of its 113 natural food markets throughout North America. The grocer said it buys some 7,200 locally produced food products from around 3,500 sources in all 50 states.

On July 22, Wild Oats staged “Local Fest” events at all U.S. stores, featuring local food producers talking about and offering samples of their products.

“This local focus boosts area economies, reduces negative environmental impacts and supports sustainable agriculture,” said Wild Oats president and chief executive officer Perry Odak. “Our commitment to these efforts is long-term. It’s part of our mission.”



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