Houweling’s Tomatoes has launched a promotional video, “Mastery Under Glass: From Seed to Harvest,” on its website, www.houwelings.com, and social media.
It was part of the greenhouse grower-shipper’s exhibit at the Produce Marketing Association Fresh Summit. The video highlights Houweling’s technology, sustainability practices and year-round production.
“There are lots of misconceptions of what hydroponic greenhouse growing is and at the same time, lots of misrepresentation of low-tech, protected agriculture as greenhouse,” chief executive officer Casey Houweling said in a news release. “I believe we need to tell our story at a grass roots level with consumers so they can make an informed decision.”
The video also discusses the company’s control of the growing process from seed to harvest and packaging.
Houweling’s Tomatoes produces greenhouse tomatoes on 175 acres in Camarillo, Calif., and Delta, British Columbia. In January, it will begin harvesting from a new 28-acre operation in Mona, Utah.