U.S. Apple Association fans on Facebook topped 50,000 recently, achieving a goal association officials have been chasing the past year. The milestone represents a 30% increase in the association’s fans in one year.
The Facebook page for the Vienna, Va.-based association reached 4 million consumers in the past year, according to a news release. Facebook posts from the association were “shared” by 45,000 Facebook users — fans and non-fans — in the past year.
“We’ve worked hard this past year to establish meaningful relationships with consumers online with programs including digital contests, Twitter parties, a brand new YouTube video series, Pinterest recipe boards, and other outreach,” Wendy Brannen, the association’s director of consumer health and public relations, said in the release.
The national trade association has 40 state and regional associations and 7,500 apple grower members across the country.