Putting a video before their apple cart, Columbia Marketing International is reminding retailers and consumers about the care they take when packing apples as a prelude to initial shipments of Kiku apples from Washington, expected to begin the second or third week of January.
Taking viewers on the journey from the tree to the table, the video shows the many steps CMI takes to make sure only top quality apples leave the packinghouse. It shows how apples are polished and what steps are taken to preserve their freshness.
Once shipping begins, the Kiku apple should be available through March, CMI Steve Lutz said in a previous news release. As of Dec. 31, CMI reported strong sales despite an average retail price about 40% higher than the category average for apples — $2.32 compared with $1.64.