Tanimura & Antle has launched a blog, “Family Farming,” that will feature weekly supply forecasts, video tours and other content.
“Blogs can provide the content and answers to many common questions and to help keep important conversations happening online,” Caitlin Antle Wilson, sales and marketing director, said in a news release.
The Salinas, Calif.-based grower-shipper also plans a website launch in 2015.
The blog’s supply forecast is dubbed “The Straight Talk.” Posts from guest bloggers are planned. Blog subscribers receive updates as new information is released.
“So far we have only used Facebook, Twitter, Instagram and Pinterest to engage with social media,” Wilson said. “This blog site should really help bring in the old with the new and tie it all together.”
“With a unique multi-generational family farming story, our website and photos only go so far,” she said.
Tanimura & Antle encourages consumers and industry sources to take part in social media using the hashtags #familyfarming and #taproduce.