Coral BeachTim Hallows of Mission Produce created this avocado Christmas tree for the AWG show to show retailers how the fruit can be promoted year-round. Hallows said Mission does a lot of ripening for AWG customers, and provides a variety of fresh commodities to them.
The diversity of AWG’s clients is a factor that makes the Kansas City show a priority, said Mindy VanVleck, a saleswoman for Peri & Sons, Yerington, Nev.
She said AWG is a big Peri & Sons customers, and AWG retailers in the Kansas City region range from high-end chains to independent neighborhood grocers.
Sage Fruit, which has offices in Washington state and Overland Park, Kan., where vice president for sales Tim Colln is based, makes it a point to have a presence at the AWG shows.
Colln said the good retailer turnout is what makes the shows valuable.