It is featured around the idea that consumers love to use fresh berries to make smoothies in the summer months.
“We will feature several of our favorite smoothie recipes along with some we have received from our loyal followers,” said Cindy Jewell, director of marketing.
Jewell said the company was still finalizing the prizes for the online promotion in early July but that they expected to offer winners a Blendtec blender.
The campaign is set to run for five weeks, starting July 21.
After the summer smoothie promotion ends, Jewell said a back-to-school promotion is planned.