The Dinuba-based California Cantaloupe Advisory Board has launched the Summertime Yum & Cantaloupe Fun online sweepstakes to draw people to its redesigned website, www.californiacantaloupes.com, and social media.
The promotion is tied to the board’s Facebook page, where consumers are encouraged to explain why they’re fans of fresh cantaloupe, according to a news release. They also can enter to win one of three $100 gift certificates to local grocery stores that will be given away during the next two months.
The contest is part of an overall online campaign to educate consumers about California’s mandatory cantaloupe food safety program that was established last year.
As part of the program, all cantaloupe shippers operating in the state must pass with a 100% score a food safety audit, which contains 156 checkpoints.
“California cantaloupe farmers have such a great story to tell in the way we have utilized 20 years of university research to determine the safest ways to grow cantaloupes,” Garrett Patricio, chairman of the board’s marketing committee, said in the release.
“Our new website and social marketing campaign are designed not only to tell consumers the story of our commitment to producing the best quality and safest cantaloupe, but we hope to encourage increased consumption of cantaloupe by engaging people in all the fun and delicious ways cantaloupe can be incorporated into a healthy diet.”
A series of YouTube videos also explain the safety program as well as provide consumers with tips on how to safely cut and store cantaloupe.