On April 30, the company added the Market Crate, a rectangular box of about 15 pounds of fresh vegetables that includes locally grown squash, sweet corn and other commodities as they come in season. The crates sell for $19.99 delivered.
“We wanted to give customers an option to have our fresh vegetables as well as fruit,” Delashmit said April 30. “Initially we’re keeping quantities limited until we get into our homegrown season. We planned to sell 500 last week for delivery today. We sold that planned 500 in less than 24 hours.”
The concept has been so successful in the metropolitan St. Louis area, Schwendeman and Delashmit launched a FruitMyCube operation in Chicago this year. The cubes are packed in Bellville, Ill., and trucked to Chicago where they are priced slightly higher at $13.99 for the Classic and $8.99 for the Mini.