Local fruit, vegetables more than a passing fad

CHICAGO — Feeding consumer demand for local food is a long-term commitment, according to panelists at the Midwest Produce Conference & Expo.

“It is more than a trend,” said Jim Richter, executive vice president of sales and marketing for Wilcox Fresh, Rexburg, Idaho. “It is a bigger part of produce sales week-in and week-out.”
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